Marketing Services & Pricing for Small Businesses. Doing your own marketing only gets you so far and hiring a full team or big agency just isn’t in the cards. Take a look at our core services and easy-to-follow menu to see what we offer and what it will cost. Agency of Record (AOR) The Agency acts as your in-house, fractional marketing team delivering expertise without adding headcount. If your marketing feels scattered or lacks a clear direction, we bring clarity and consistency. Our team starts by assessing your current marketing tools and activities, identifying what’s working, what’s not, and why. From there, we establish a strategy that aligns your efforts, strengthens your message, and builds a dependable framework for growth. Some small businesses think they’re too small for a “real” agency —when what they actually need is practical, accessible guidance so they can focus on their business instead of being deep in their marketing. Cost: $950 per month View Details AI - First Business Discovery Advantage (AIO) Show up first when buyers ask AI, maps, or Google “who should I hire?” (before your competitors do) A practical visibility program that makes your business easier to discover whether people use Google, Maps, or AI assistants. You can’t keep marketing like it’s 2019, so we track how often you (vs. nearby competitors) appear in AI answers and search results, then fix the content gaps so you stop getting skipped over. You don’t need another tool; you need to be the name that shows up when it counts. Discovery Score & Rival Snapshot See how often you—and your top local competitors—actually appear in AI answers and search results for “who should I hire for…?” Search & AI‑Ready Content Plan Straightforward SEO and content updates that help today’s answer engines (Google, Maps, ChatGPT, Gemini, Perplexity) recognize and recommend your business more often. Missed‑Chance Map Pinpoint valuable local questions and prompts where competitors are weak or missing, so you can claim those discovery spots before they do. From $1,500 per month See What's Included We know small business owners have heard it all when it comes to SEO. Our approach is different , no hype, no mystery. We dig in with you, fix what’s holding your site back, and help your business show up again where customers are actually searching. You’ll always know what we’re doing, why it matters, and how it’s helping you grow. Modern SEO for Growing Businesses SEO Keyword & Analytics Foundation Discover what people are really searching for in your category, connect the right Google tools, and track your organic growth clearly. Local & Directory Tune‑Up Get verified and optimized on Google, Apple Maps, Bing, Yelp, and more, wherever customers look first. Content & Page Optimization Strengthen your site with keyword‑focused updates, new content, and clear on‑page improvements that lift rankings. Technical & Reputation Boost To improve site performance, reinforce trust signals, and polish your local profiles to attract more qualified traffic. From $1,350 per month See Package Levels Digital advertising is easy to start but hard to do profitably. We've managed thousands of campaigns, we know what not to waste your money on and how to get you real traction fast. With regular campaign check-ins and clear communication we show you where the wins are and what needs optimizing now, not next month or next quarter. Our clients love this approach. Local Paid Media Campaigns That Protect Your Ad Spend Complete campaign management Media buying, creative development, and message targeting tied to your KPI goals. Daily performance optimization with regular check-ins So you always see what’s winning and what we’re improving now, not later. Owner-led oversight of Campaign Fulfillment Expert execution and accountability — your budget is managed like it’s our own and not by junior staff. From $1,000 per month Compare Options Is Your Website Quietly Leaking Leads? Time for a UX Pressure Test. If your site’s been “good enough” for years, it may be leaking leads. This pressure test shows what’s working, what’s costing you, and what to change so more visitors convert. We’re not asking you to blow up or re‑do your entire site (no one wants that); it’s time to refine what you’ve already got so it performs better. The cost typically pays for itself within a few months of better and more frequent leads. See exactly where visitors drop off and what’s confusing or turning them away. Watch real behavior with analytics, session replays and click/scroll maps instead of guessing. A/B test key layouts, headlines, and CTAs over 8-10 weeks to learn what actually boosts conversions. Get a clear, prioritized change list so your your web designer can implement to lift lead flow month after month. Cost: $3,500 per month View Details Done‑For‑You LinkedIn® Outreach We grow your professional audience fast with up to 200 hand‑picked connection requests a week via short, personal messages that feel human, not automated spam. This is a proven way to grow your core LinkedIn rapidly over just a few months. Short, on‑point messages (1–2 sentences) that don’t feel like the generic automation you’re used to seeing crafted specifically to earn real replies, not just sends. You approve all outreach: connection scripts, follow‑ups and how we respond, so every conversation sounds like you and stays on‑brand. You will get 'hand-raises' and we lead score them for you. We take contacts from cold to warm, then hand them off to you once they’ve shown intent, so you step into engaged conversations instead of chasing strangers. Cost: $450 per month See What's Included Pattern‑Interrupt Email Ads Top‑of‑funnel awareness to curated in‑market consumers and SMBs without wasting your ad dollars. These are magazine‑style email ads to a proprietary, permission‑based list that creates demand for you before people ever search. Reach prospects your competitors are ignoring Show up in personal inboxes as a clean, magazine‑style brand ad—before someone ever searches, and long before most of your competitors even know these people exist. Turn cold strangers into warm future buyers Use pattern‑interrupt creative to make people aware of the problem you solve and put your brand on their mental “short list,” so when they do need help, you’re already familiar—not a random Google result. Strengthen your whole channel mix, not replace it This is a top‑of‑funnel awareness play that feeds your search, social, and referral channels; it’s not meant to be judged only by last‑click, Google‑Ads‑ From $675 per 25,000 adresses Review Pricing Pipeline Igniter: Repeatable Sales Outreach When your pipeline is dry, guessing and grinding harder won’t fix it. Pipeline Ignitor builds and runs a repeatable outbound system on your behalf, so you can move from “no leads” and random activity to a predictable flow of qualified conversations you can scale. Clarifies your Ideal Customer Profile and creates targeted outreach content that actually earns replies. Implements outreach automation and cold call workflows so your top-of-funnel runs consistently, not just when you “have time.” Builds customized dashboards across all outreach channels so you can see what’s working, double down, and scale with confidence. Cost: $1,350 per month Get Package Details Local Spotlight TV Ads This puts your brand on Netflix, ESPN, YouTube, Prime, Roku, and local TV so you’re remembered as the obvious first choice by your best prospects. You compete on a brighter stage, we get you into the right spots—local, not national—targeting by zip code and metro so your brightest message is in front of the people most likely to buy. Solve the “who do we call?” problem by showing up so prominently and clearly that you’re the default choice when prospects finally need help. Run CTV / OTT campaigns locally, not nationally, focusing spend on the neighborhoods and metros where your best customers live. Target by zip code and audience so your video commercials follow your best prospects instead of wasting impressions on the wrong viewers. Appear under brighter lights on top channels giving your brand the credibility and recall of big-name TV without big-brand budgets. From $5,000 per month plus 20% management fee Explore Options What we don't do: (but we know people that are very good at these things) Close Close We do not build Websites. We are not a Branding Agency. We are not a Video Creation Studio. We are not a Social Media Posting or Content Agency. We do not do National Media Buys. Close Close Close Ready to see if this is a fit for your business? Talk to us.

Privacy Policy for marketing and growth agency Align2Compete Privacy Policy (Effective: January 1, 2026) 1. Introduction This Privacy Policy explains how Align2Compete ("Company," "we," "us") collects, uses, and shares information about you when you use our services. We are committed to protecting your privacy and handling your data in an open and transparent manner. 2. Information Collection and Use We may collect personally identifiable information (such as name, email, address) and non-personal information (like usage statistics). This information is used to improve our services, for marketing, and to comply with legal obligations. 3. User Rights You have the right to access, rectify, or delete your personal information and to object to or limit its processing. 4. Data Security We implement robust security measures to protect your data from unauthorized access, alteration, and destruction. 5. Sharing and Disclosure Your information may be shared with third parties only in specific circumstances, such as to comply with legal obligations or to provide you with our services. 6. Compliance with Laws We comply with all applicable data protection laws, including GDPR for European users and COPPA for children under 13. 7. Changes to This Policy We may update this policy from time to time. Users will be notified of significant changes and are encouraged to review the policy periodically. 8. Contact Us For any questions about this policy or your data, please get in touch with us at Dave Hiebeler Telephone Number: (720) 218-2374 Mailing Address: Align2Compete 9928 W. Morraine Pl. Littleton, CO 80127 9. Governing Law The laws of Colorado govern this policy, and any disputes related to it will be resolved in Colorado's courts. By using our services, you acknowledge that you have read and understand this Privacy Policy.

Selecting the right marketing team is crucial. A misstep here can be as detrimental as hiring the wrong employees, potentially leading to significant losses in market share and missed growth opportunities. You need tactical customer acquisition execution. Many business owners are overwhelmed, working tirelessly within their business, leaving scant energy to work on it. We provide that critical external perspective to inject new life into your marketing strategies. Revenue , not page views or clicks. You don’t need a bunch of leads; you need a steady stream of a few leads that convert to sales regularly. Consistent growth gives you more options. Someone willing to crawl into your business. This is easy to promise early and challenging to execute late. You hope you have a vendor care about your business’s success as much as you do. As business owners, talent turnover with trusted vendor suppliers is usually not good. To avoid making a big mistake. Hiring the wrong marketing team is as deadly as hiring the wrong employees. Sure, you will waste money with a poor decision, but worse, it sets your company back with lost market share and lost growth opportunities. Creativity, clarity, and a tactical edge. You’re working so much in your business that it has left little energy remaining to work ‘on the business’. An outside perspective from those from other industries and disciplines can do wonders. You think you know who your ideal prospects are, but you might be working from a focus group of one person. You need . To turn the ship. It is clear that things will not change if you keep doing what you have been doing. As a leader, you know that the marketing thinking has to change, and you are not confident that fresh thinking is inside your building. So now what ? This is usually where other websites jam in calls to action, like booking a call on their calendar or filling out a form field. We would, instead, rather have you think about and decide if our ideas resonate with you. If the next step is a discussion, then choose your preferred means. Contact Us

Challenge the 'easy button' myth in marketing with our tailored customer acquisition marketing strategies. We prioritize niche, long-term approaches over massive ad spend, ensuring sustainable growth. Our founders, Mike Higgins, and Dave Hiebeler, oversee each campaign, offering unmatched commitment and expertise. Why us. We can tell you the wrong way to do things. When you have been fortunate to have long careers, you find out that experience and wisdom come not necessarily from all the wins but more from not getting what you wanted, when things go pear-shaped. We are very curious by nature and will challenge the assumptions you have. Marketing is F#@*ing hard . Everyone wants to hit the ‘easy button’; it’s the biggest lie in marketing. Google, Facebook, and big tech have sold this idea for over a decade. Huge short-term ad budgets won’t save your declining revenue trend. A niche process strategy to own your small patch over time will win the day. We start slow and cautious on strategy, and then we turn it up. Trial means you test theories on a smaller scale to confirm they are promising before you pour money into scaling your tactics. The trial process takes longer, but ‘slow and steady always wins the race.’ If you choose to own your patch then 'trial and s oak it' . Mike Higgins Co-Founder Mike's Story Dave Hiebeler Co-Founder Dave's Story We are very close to order fulfilment with staff stability. Your business receives the dedicated attention it deserves because Mike Higgins and Dave Hiebeler, the owners, also serve as your account managers. Unlike agencies with hundreds of accounts, we purposefully limit our clientele to a manageable load. We value a work-life balance just like you do. This deliberate approach ensures that each client benefits from our undivided focus and personal energy. In contrast to publicly traded large media entities, our philosophy allows us to stand out with a level of care, expertise, and media prowess that some of the larger shops struggle to match. Your business isn't lost in the shuffle. Founded in 2019, our agency is built on the fundamental belief that our clients deserve nothing less than our full attention to help them improve their business conditions. So now what ? This is usually where other websites jam in calls to action, like booking a call on their calendar or filling out a form field. We would, instead, rather have you think about and decide if our ideas resonate with you. If the next step is a discussion, then choose your preferred means. Contact Us

Our agency specializes in customer marketing and growth tactics that demonstrate our expertise in adapting to change and seizing significant opportunities. Specializing in marketing and advertising solutions for various industries, including Hiring Talent, Automotive Dealers, Charter/STEM Schools, Local Events/Festivals, Home Services, State/Local Government Programs, Health Care Open enrollment, Charter Schools, and B2B Business Development. Client wins . The following case study wins came from adjusting to changing information and spotting the largest opportunities in trial and error. What you ultimately learn unlocks hidden market strategies that drive success. The case study evidence . Lincoln Franchise Dealership State Government Charter/STEM School Home Services BMW Franchise Dealerships Retail Brick & Mortar The industries we specialize in marketing + advertising solutions. Hiring Talent. Automotive Dealers. Charter/STEM Schools. Local Events/Festivals. Home Services. State/Local Government Programs. Health Care Open Enrollments. Catering Companies. Community Colleges. B2B Business Development. So now what ? This is usually where other websites jam in calls to action, like booking a call on their calendar or filling out a form field. We would, instead, rather have you think about and decide if our ideas resonate with you. If the next step is a discussion, then choose your preferred means. Contact Us

Choose Align2compete, a digital marketing agency laser-focused on customer acquisition strategies. Tired of outdated strategies and indifferent vendors? We'll amplify your great product, solving visibility issues. Regain your work-life balance as we navigate the digital landscape, ensuring your business shines. When revenue sucks . You may have crews that have more time on their hands or salespeople complaining about poor lead quality. In-store traffic is off. Your strategy has run its course. You have a familiarity and trust problem. Marketing is a time drain, Black Hole . You are out of fresh ideas. What worked last year has not changed things today. Either your internal marketing team can’t meet this challenge or your external vendor doesn’t care about your business like they used to. You have a great product, but not enough of your best prospects know that your company is the answer to their problem. Wasn't owning a business supposed to be more fun than this? You have lost your work-life balance and you want it back. New channels and algorithms keep popping up, and Google just rejected your ad campaign, and they did not tell you why. Your family and employees are complaining and you can’t account for the last three hours of your time spent in some back-end order system. You have some fantastic customer reviews, but you keep getting beat by a more established competitor who’s-outspending your business. You have a big time-based event that you need to get the word out fast. So now what ? This is usually where other websites jam in calls to action, like booking a call on their calendar or filling out a form field. We would, instead, rather have you think about and decide if our ideas resonate with you. If the next step is a discussion, then choose your preferred means. Contact Us

Mike Higgins Principal and Co-Founder Align2Compete, LLC Mike's story For the past 25 years, I have worked in all things digital sales and marketing. As a principal and Co-Founder of Align2Compete, I focus on assisting our customers in developing a deep understanding of the consumer and business owner segments that comprise their core audience and then developing tactics to speak to that audience in the appropriate tone and language. I also founded Brushfire Sales, which assisted companies in optimizing outbound sales channel efficiencies. Brushfire helped digital ad agencies with novel tactics and strategies to support their end customers. As EVP/COO of Media News Group Interactive, I oversaw tech strategy, product, training, strategic partnerships, and revenue for the 2nd largest newspaper publisher in the U.S. As a digital pioneer, I was on the ground floor at MapQuest and Weather Labs, a start-up that the Weather Channel acquired. Mobile: 303.332.3370 Email: Email Me LinkedIn https://www.linkedin.com/in/michaelghiggins/

The case study shows how revenue growth marketing can help charter schools and community colleges attract more students during open enrollment periods. MARKETING CASE STUDY: Charter/STEM School Open Enrollment About our client . This STEM/Charter and Middle school is part of a network of public, open enrollment, free charter schools in the Colorado area. Their eight campuses serve middle and high school students. They are widely considered to be among the leading open-enrollment STEM (Science, Technology, Engineering, and Math) schools in the United States. They have become a destination for educators nationwide. 100% Of our graduates have been admitted into college, university, or a postsecondary program. Results Client: Charter/STEM School. Location: Colorado, United States. Industry: Education. Time Frame: 1-Month Campaign. SCHOOL ENROLLMENT GOAL CAMPAIGN ATTENTION FULL CLASSROOMS OPEN ENROLLMENT RERIOD 23,157 EMAILS OPENED AND READ RETURN ON AD SPEND $1.53 COST PER CLICK Services used: Permission-Based Email Marketing. But we had a big problem with 50 empty seats . "Our STEM/Charter school had empty classroom seats; this was a recurring problem for us. Open seats are critical, lost opportunities to grow our school. We had to move fast in a concise open enrollment window that only occurs a few times annually. We must notify parents/families of the details during open enrollment periods. We were looking for additional marketing channels that are cost-effective for us to bolster what we were already doing to drive attention to attract new students." We felt we could help them, but that depended on isolating the right audience . Before we recommended the tactical execution of any strategy or budget, we pulled a count from our proprietary database audience by demographics and zip code. The counts matched the target households that the School needed to reach. The counts looked strong to reach adults that had children present in their homes, ages 9 -11. This gave us the confidence to push this strategy forward with the client. We recommend a total of 14 zip codes that are in a tight radius of the two school locations. 1 This is where we find out if we can help you or not. 2 Don't screw up the creative; make it compelling. This looks like a small thing, but it is a big thing. Many businesses get this very wrong with email marketing. We designed two custom HTML email blast creative pieces for each school to communicate all the details of their open enrollments and when Open House Tours would be available for the families. We crafted their subject line to create excitement about open enrollment and included their video to help drive the message home emotionally. 3 Got the word out fast with repetition. This is where creative strategy meets with just enough message repetition to get attention without being annoying. Over the four weeks of the open enrollment campaign, we sent out five email blasts of 25,000 each time for 125,000 email sends. Each school's target market was the focus with the intent of reinforcing, with repetition, the core message that open enrollment was here for great school choices for the parent's children. So given what you have just read, do you feel that your current marketing team and resources are fully aligned with your business objectives? Where do you see disconnects or areas for improvement? Results that put students in open classrooms. 1-Month marketing campaign. 23,157 EMAILS OPENED AND READ. 1,867 CLICKS TO OPEN ENROLLMENT LANDING PAGE AND OPEN HOUSE INFO. $1.58 RETURN ON AD SPEND COST PER CLICK. FULL CLASS ROOMS MET THEIR OPEN ENROLLMENT GOAL. This campaign put butts in seats. Your agency allowed us to specifically target the parents of families with school-age kids in the household. This email marketing tactic was delivered to our school when we needed it. It is 'our new go-to strategy' because it puts new students in our classrooms when we have open seats. -Admissions Director Colorado STEM/Charter Middle School Are open classroom seats weighing on your mind? We might be able to help. If the next step is a discussion, then choose your preferred means. Contact Us

This marketing case study shows the actual results from revenue growth marketing by an agency that helped a specialty retailer draw more in-store traffic to achieve their sales goals. MARKETING CASE STUDY: Specialty Retail Stores - Texas MARKETING CASE STUDY: Specialty Retail Stores -Texas About this client . This client is a franchisee owner of 15 specialty soap stores in the key Texas communities of Houston, Dallas, and Austin. Each store takes tremendous pride in handcrafting every soap bar in their Soap Makery with delightfully scented, handmade plant-based soaps. They are the definition of specialty retail with brick-and-mortar locations aligned with a major grocery chain and associated retail around them. Client: A Franchise of 15 Specialty Soap Stores. Location: Texas, United States. Industry: Retail Specialty, Brick & Mortar. Time Frame: 10-Day Campaign. Results STORE SALES ENGAGED SESSIONS AD ENGAGEMENT BY PRODUCT 270 377 131 SOLD TUBS OF LAUNDRY SOAP THAT WEEKEND CLICKS TO RSVP TO THE EVENT AND PRODUCT PAGES CLICKS TO LAUNDRY SOAP AS THE MOST POPULAR ITEM Services used: Permission-based Email Marketing. Store Foot Traffic Studies. But they had a store traffic problem. “In the last 14 months, we aggressively opened eight new retail stores in various Texas locations in larger metros. We also opened stores in smaller Texas towns. In each case, our grand openings were very successful, but once the buzz died down, we started to see store visits dip, especially during the early days of the week and even on some weekends. We were searching for an additional way to create a new buzz about our first anniversaries and raise store traffic numbers, which meant more in-store sales. We asked the agency if there is a cost-effective way to reach more of our core audience of women, ages 30 - 55, in the zip codes within a 10-mile radius of our stores? Most of our store's anniversary dates were coming quickly so we needed to add juice to our current tactics.” What our agency did. 1 Researched store foot traffic. Researched their store foot traffic data vs. their competition, going back one year before suggesting any messaging strategy. Kind of like a time machine, we determined who they shared store traffic with and who they didn't from mobile device ID geo-recognition. We found some surprise data points in the local shopping patterns of shared store visits with complementary competitors that they did not realize they had. 2 Align2Compete got the word out locally with a small test permission email blast that was recommended to support their Houston stores' First Anniversary Sale Event. At 8 AM the Tuesday before the weekend, we sent 25,267 emails from our proprietary list within a 10-mile radius of one of their Houston stores that needed enhanced attention. The emails were sent only to women, ages 30 - 55, who had children present in their households. We ensured the emails had information about their RSVP for doorbuster and laundry soap special offers. Chose the audience and got the word out fast. 3 Designed a creative message that was compelling. This looks like a small thing but it is a big thing. Many businesses get this very wrong with email marketing. We designed a custom HTML email blast creative piece for the client to communicate the tremendous in-store events and specials they had going. We crafted their subject line to create excitement and counseled the franchisee on which products to feature. 4 Provided in-store visits attribution from the email. We provided Mobile Device ID tracking attribution for those who saw the email blast and as a result, went to that store for 30 days after the blast was delivered. So given what you have just read, do you feel that your current marketing team and resources are fully aligned with your business objectives? Where do you see disconnects or areas for improvement? Their best results were with laundry soap sales, their highest margin, and customer retention items. SOLD TUBS OF LAUNDRY SOAP THAT WEEKEND. 270 4,501 EMAILS OPENED AND READ. CLICKS TO RSVP TO THE EVENT AND PRODUCT PAGES. PEOPLE VISITED THE STORE ATTRIBUTED BY MOBILE DEVICE ID TRACKING. 377 19 Results from a 2-week campaign. Laundry soap was the most clicked product item. The actual number was closer to 76 over the month as only 1/4 allow themselves to be tracked this way. “At our Houston store, the best sales from this event were from Laundry Soap, our highest margin and customer retention item. This was the most cost-effective single-store sales event ever, with a great customer turnout. We liked the test so much that we will use Align2Compete to execute the same strategy on a larger scale for our April anniversary sale events for our 5 Austin, TX stores.” -VP of Marketing For the Texas Franchisee. Get the word out fast out about big store events just like this franchisee did. If the next step is a discussion, then choose your preferred means. Contact Us

You hire us for marketing and growth strategies, not page views and clicks. Discover client wins, industry success stories, and insightful blog articles that elevate your marketing game. Let us turn strangers into customers, solving your most nagging revenue challenges. You hire us for revenue , not page views and clicks. When revenue sucks. There is no peace in your world. You feel it, sales are stagnant, and your pipeline of new deal prospects is starting to dry up. More About This How to avoid making a big mistake. Let’s face it, website traffic is important but if it is not driving top-line sales or profits then you just have some stats, columns, and bar graphs. You don’t need a bunch of leads; you need a steady stream of a few leads that convert to sales on a regular basis. You Need Why us . Dave Hiebeler Mike Higgins We love your problem way more than you do. We’ve worked on thousands of successful campaigns in wide-ranging industry categories. We are business owners, unapologetic sales pros, and advertising message dogs at heart. Meet The Team Client wins . These are the clients, the industries, and the case study evidence to back up how we operate. View The Evidence Growth hacks . Everyone says that by Dave Hiebeler and Mike Higgins | Apr 13, 2021 You might want to audit with a fresh eye the claims or statements your business... dave11140 Dec 20, 2023 2 min read Dave and Mike are guests on the Action’s Antidotes Podcast by Dave Hiebeler | Jul 29, 2022 Click here to listen to the podcast From the show notes: Every business, every owner, every employee has... dave11140 Dec 20, 2023 1 min read How Much Should Your Business Spend Per Month with a Marketing Agency? BY: Dave Hiebeler | June 8, 2023 Disclosure: The following article was authored 100% by a human with experience in the category; it... dave11140 Dec 19, 2023 8 min read Advertising: Do you have a brand familiarity problem in your patch? By Dave Hiebeler | July 26, 2023 (Above image source: 123rf.com) Disclosure: The following article was authored 100% by a human with... dave11140 Dec 19, 2023 8 min read View All

Dave Hiebeler Principal Align2Compete, LLC Dave's story For over 35 years I have been fortunate to have a varied career in marketing and advertising helping customers improve their businesses. I have served clients while with large-scale media channels like The Denver Post, Freedom Communications, Cars.com, and Trulia, a Zillow Company. As a Principal and Co-Founder of Align2Compete over the last 7 years, I focus on using my market instincts and insights to crawl into the heads of what motivates your best prospects. I directly oversee campaign strategy, results analytics, creative, and business operations. Building our marketing and advertising agency into the customer-centric brand that it is today has been one of my joys. As a freelance ghostwriter, I also founded SoultionsDH, LLC to help clients generate professional content articles that give them the confidence to publish and improve their brand. I have a passion for golf and a degree in Economics from The University of Minnesota – Twin Cities. I look forward to collaborating with you to improve your business significantly. Mobile : 720.218.2374 Email: Email Me LinkedIn: https://www.linkedin.com/in/davehiebeler/

State Government marketing case study success story. Our agency specializes in customer marketing and growth tactics that demonstrate our expertise in adapting to change and seizing significant opportunities. Specializing in marketing and advertising solutions for various industries, including Hiring Talent, Automotive Dealers, Charter/STEM Schools, Local Events/Festivals, Home Services, State/Local Government Programs, Health Care Open enrollment, Charter Schools, and B2B Business Development. State Government gets the word out fast about health care open enrollment. MARKETING CASE STUDY: Client: State government health care plan. Location: Northeastern United States. Industry: Health Care Insurance. Time Frame: 4 weeks Services used: Permission-based Email Marketing. Results 35,778 ENGAGED SESSIONS EMAILS OPENED 3,139 CLICKS TO LANDING PAGE $1.60 RETURN ON AD SPEND COST PER CLICK This is a respected regional marketing agency in the East Coast United States. They are a full-service strategic communications firm that prides itself on pushing the boundaries of creativity, strategic thinking, and aggressive execution – and they do it all to exceed expectations and help their clients succeed. Their clients are the best in the business – from NY to DC, CA, and abroad. Their model succeeds because they always put the right people and plan together. About this client . Their challenge . One of the ad agency principals told us they were looking for a cost-effective and creative way to get the word out quickly to create demand generation for a limited-time healthcare plan. "Open enrollment was approaching quickly for our customer which was a state government-sponsored health care plan for current and former government employees. The state told us we had six weeks to get the word out. At the time, we were looking for additional marketing channels for our agency to complement the local channels we already had intended to use in our marketing plan. We wanted something unique to present to our customer that would be a creative twist. Our other media in our plan gave broad coverage but needed specific targeting capabilities to reach current and former state employees like teachers, highway workers, and police." Teachers Highway and Sanitation workers Law Enforcement and Judicial Employees What we did. 1 We isolated a specific audience list of 87,000 current and former government employees from our proprietary datasource who qualified for the healthcare plan that resides only in their state. 2 The list we pulled was for the demographics of State Employees. Municipal occupations: Teachers and School Staff, Police and Sheriffs, Judges/Defenders/Clerks, Roads/Highway, Infrastructure and Sanitation workers. The channel we recommended was permission-based email marketing. 3 To maximize frequency and reach, we sent (2) permission-based email blasts on behalf of their client in late April and early May. Over 175,000 emails went out. We built their custom HTML creative art consistent with the design they sent us. Audience curation. Chose the channel. Permission emails sent from our list. So given what you have just read, do you feel that your current marketing team and resources are fully aligned with your business objectives? Where do you see disconnects or areas for improvement? Results. 35,778 Emails Opened 3,139 Clicks to Landing $1.60 Cost Per Click 175,722 Emails Delivered only 45 unsubscribed 4-week time fame "Each time the email campaign was sent out, the state health care plan's website visitors doubled based on Google Analytics. We appreciate how quickly your agency could execute this campaign in our given time frame. We are pleased with the results of working with you, and expect more work from us every month" -Principal Ad Agency of record for a state government health care plan. Build fast awareness just like this state health care plan did. If the next step is a discussion, then choose your preferred means. Contact Us