Mike's story
Mike Higgins
Principal and
Co-Founder
Align2Compete, LLC
For the past 25 years, I have worked in all things digital sales and marketing.
As a principal and Co-Founder of Align2Compete, I focus on assisting our customers in developing a deep understanding of the consumer and business owner segments that comprise their core audience and then developing tactics to speak to that audience in the appropriate tone and language.
I also founded Brushfire Sales, which assisted companies in optimizing outbound sales channel efficiencies. Brushfire helped digital ad agencies with novel tactics and strategies to support their end customers.
As EVP/COO of Media News Group Interactive, I oversaw tech strategy, product, training, strategic partnerships, and revenue for the 2nd largest newspaper publisher in the U.S.
As a digital pioneer, I was on the ground floor at MapQuest and Weather Labs, a start-up that the Weather Channel acquired.
Mobile: 303.332.3370
Email: Email Me